Abstract
PINK WEAR is a personal fashion brand that focuses on minimalist style, and reasonable price but still has a strong personal mark. My brand aims to combine high applicability and sustainability, using environmentally friendly materials and responsible production processes. I am looking to expand the brand focus on social platforms before expanding to stores. Fashion is not just about clothes but also how each person can express themselves. PINK WEAR will help customers feel more confident with clothes that reflect their personality while suggesting some ideas about current fashion trends.